Facebook is now offering a BETA version of a new tracking tool that will help Facebook Advertisers easily understand and evaluate their ads' conversion rates. Click here to download the official guide to this BETA product. For the last year my Marketing Team have been using Google Analytics tracking to understand out Facebook ads conversion rates. As a result our PPC specialist spends a lot of her time setting up Google tracking links, adding these links to our Facebook ads and then crunching both Google Analytics data and Facebook ads data to determine which Facebook ads are converting at a reasonable cost. The introduction of an integrated conversion tracking tool for all our Facebook ads will streamline the process of evaluating Facebook ad conversions and save my team a lot of time.
I have made this request for new functionality with Facebook via their suggestion form. If you have any suggestions for them, log into your Facebook account and do the same.